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India secures FIFA World Cup broadcaster
BREAKING
Broadcasting
Time to read: 3 min
FIFA secures vital Indian viewership coverage of 2026 World Cup
June 3, 2026
2026 FIFA World Cup
BREAKING
Broadcasting
Time to read: 5 min
FIFA secures China World Cup broadcaster as India talks continue
May 18, 2026
soccer football player on china flag background.
BREAKING
Asia
Time to read: 5 min
China unveils plan to build global sports powerhouse
March 9, 2026
credit: Victor Velter / Shutterstock
BREAKING
Latest News
Time to read: 2 min
Tencent secures Wimbledon rights in China for next three years
February 13, 2025
BREAKING
Horse Racing
Time to read: 3 min
F1 returns to China for 2024 rescheduled race calendar
July 7, 2023
BREAKING
Asia
Time to read: 2 min
Tencent receives F1 streaming rights in China 
June 12, 2023
BREAKING
Asia
Time to read: 2 min
WTT maintains China support for future international events
May 16, 2023
BREAKING
Partners
Time to read: 2 min
Chelsea become first non-Chinese cub to make Kuaishou debut
December 18, 2020
Barry Hawkins takes a shot at the 6-Red World Championship
BREAKING
Latest News
Time to read: 2 min
World Snooker Tour finalises plans for new WST Pro Series competition
December 4, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United extends global reach with Douyin
November 9, 2020
BREAKING
Esports
Time to read: 3 min
Nike strengthens esports ties with T1 partnership
January 16, 2020
BREAKING
Fan Engagement
Time to read: 2 min
CBA looks to boost engagement with younger audiences through Pisen deal
January 14, 2020
BREAKING
Fan Engagement
Time to read: 5 min
How a tweet disrupted the NBA's Chinese expansion
October 25, 2019
BREAKING
Asia
Time to read: 3 min
China reportedly set for Club World Cup host announcement
October 21, 2019
BREAKING
Features
Time to read: 4 min
The Transfer Window: MLB,
England Netball and Sky Sports
August 6, 2019
BREAKING
Football
Time to read: 2 min
La Liga flying high with Iberia deal
July 26, 2019
BREAKING
Asia
Time to read: 2 min
Shiseido named as title sponsor for WTA finals
July 18, 2019
BREAKING
Sponsorship
Time to read: 2 min
Manchester City strengthens presence in China with JNC partnership
May 29, 2019
BREAKING
Fan Engagement
Time to read: 2 min
The UFC deepens commitment to Chinese market with Weibo
May 14, 2019
BREAKING
Football
Time to read: 2 min
Southampton strikes new shirt sponsorship deal with China facing LD Sports
May 13, 2019
BREAKING
Asia
Time to read: 2 min
The UFC deepens fan engagement with Toutiao
April 2, 2019
BREAKING
Basketball
Time to read: 3 min
The NBA elevates retail presence in China
April 2, 2019
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Nine Brazilian clubs warn betting ban would push teams into insolvency
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